Apoorva Mukhija, born in 2001 in Mumbai, Maharashtra, India, is a prominent Indian digital content creator and social media influencer, widely recognized by her online moniker, "The Rebel Kid." She completed her schooling at the Convent of Jesus and Mary in New Delhi and pursued a B.Tech degree from Manipal University, Jaipur. Apoorva began her career as a junior fashion editor and entertainment writer at iDiva. During the 2020 lockdown, she started creating comedic and relatable videos that resonated with a broad audience, propelling her into the spotlight. Over time, she has collaborated with over 60 brands, including industry giants like OnePlus, Netflix, Google, Amazon, and Meta.